5 Selling Secrets From Professional Real Estate Investors in Durham

When you’re ready to sell your home, it’s helpful to know some insider tricks to make the process fast, simple, and straightforward. By understanding what it takes to sell your home without going through weeks and months of trial and error, you can save yourself time and money as well. 

Read on for the inside scoop on five selling secrets from professional real estate investors in Durham.

The Price is Right

Our first selling secret from professional real estate investors in Durham is to get the price right from the very start. Failure to do so may be much more costly than you could ever imagine. Should you set your price too high or too low, today’s highly savvy buyer pool will know and take it as a signal in either event that there is a problem with the listing. While it’s understandable that your home is worth a great deal to you, determining current market value is a systematic and business-like process comparing recent sales of more closely located properties that are the most similar to yours. A direct buyer like those at Bright Home Offer will detail how much you’d make from a listing so you can compare it to our offer, which you’ll agree is fair.

The Stage is Set

The next selling secret from professional real estate investors in Durham is to stage the home in neutral tones and create a blank canvas, allowing buyers’ imaginations to see the home as their own. Thorough staging typically requires renting a storage locker and placing all possible excess belongings within it, removing photographs and personal items. You also want to remove any larger pieces of furniture that may make rooms appear smaller than they are and empty closets and other storage spaces until they are only half-full to show ample space available to the new owners. 

Quality Marketing

One more selling secret from professional real estate investors in Durham is to invest in high-quality professional digital photography and 360-degree virtual tours. As buyers swipe past hundreds of listings, the photographs of your home are your first opportunity to catch their eye and make them stop. Although, of course, you’ll also want to make sure that you list your property on all of the top real estate sites, your buyer pool is now worldwide; to be found, you have to be there.

An Easy Show

Yet another selling secret from professional real estate investors in Durham is to allow access to the property at the drop of a hat. You simply never know which buyer is the right buyer; you can’t afford to turn one away. So, if you’d rather avoid the hassles of showings and the expenses of marketing and staging, why not sell to a direct buyer like those at Bright Home Offer.

No Repairs

Our final selling secret from professional real estate investors in Durham, buyers will typically run the other way when they see a home that requires significant repairs. Should they stop scrolling and express interest in your property, their offer will likely be insultingly low, especially if you don’t have a realistic picture of the current market value. If you’d rather skip on the entire repair ordeal, prepare yourself for buyers who will seek outrageous amounts of credit off of the listing price for completing the work themselves. Direct buyers like those at Bright Home Offer buy homes as-is, so you can skip the repairs and save your money.

At Bright Home Offer, we are happy to share these selling secrets from professional real estate investors in Durham and many more with you, with absolutely no obligation. Contact Bright Home Offer at today!

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